Three of the Worst Vet Internet Marketing Mistakes You’re Probably Making (and Why You Should Avoid Them)
By now you should know that to stay on top of your advertising game you really need to be using the internet to market your vet clinic. There are a plethora of different techniques and strategies that the internet can offer your vet clinic, but you need to be doing them the right way. Here are three of the worst internet marketing mistakes you’re probably making (and why you need to avoid them).
1. Only Using Paid Ads
One of the mistakes you’re probably making when it comes to your online veterinary marketing is only paying for ads. Since more than three quarters of people between the ages of 18 and 34 use search engines to find a vet, you’ve probably paid for the ad spots at the top of the page. This is a great start and has no doubt gotten you some clicks, but what people really want to click on are organic results — more than three quarters of people prefer organic over paid listings.
2. Not Using Social Media
Another big mistake you’re probably making is not taking full advantage of social media. It’s probably not your fault — there are a number of different social media sites out there and more than half of small business owners admit that they could use some help using them. Most of your potential clients — even those in that 18 to 34 demographic — are going to be on some sort of social media site like Twitter, Facebook, and LinkedIn which gives you a way to connect with them directly.
3. Having a Sub Par Vet Website
This is another internet marketing mistake that people are still making. People feel tempted to try to implement a multi faceted marketing strategy and hit all the major points as possible — SEO, pay per click, social media, and so on and so on. When business owners do this, they’re often overlooking what is essentially the cornerstone of any internet marketing technique, which is a professional website. Sure, it’s great when people can find your website, but if it’s of a poor quality or not user friendly, your potential clients are going to click away to your competitors’ vet websites in about two seconds.
When it comes down to it, you really need to have a quality website, a solid social media presence, and be able to rank in search engine results organically. Are you guilty of making any of these mistakes? Let us know in the comments.
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